Elusive Risks: Engaging with hard-to-reach and non-interested publics in the community

Awarding grant body: Cancer Research UK

The current picture of cancer prevention suggests that over a third of the eligible population in England do not engage in cancer risk detection measures such as population screening programmes. This pilot study seeks out so called ‘hard-to-reach’ populations in the places they meet to get to know how they make sense of and navigate relevant risks in their lives.