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Department of Social Anthropology


Anthro-Vision: How Anthropology Can Explain Business and Life


Join us for the latest Anthropology Beyond the Academy seminar with alumna, Gillian Tett, editor-at-large, of the Financial Times, about her new book, Anthro-Vision: How Anthropology Can Explain Business and Life.

In Anthro-Vision, Gillian Tett reveals how anthropology can help make sense of the corporate world. She explains how to identify the 'webs of meaning' that underpin consumers' behaviour on the other side of the planet. She reveals why 'sense-making' can explain the most erratic behaviour of Wall Street bankers, and why concealed systems of barter shape our relationship with Silicon Valley. She delves into the cultural shifts driving investment in new markets and green issues. And she reveals what anthropology can tell us about our own workplaces, too: by identifying the hidden tribes within the office, or pinpointing which rituals are binding together a team.  Along the way, Tett draws on stories from Tajik villages and Amazon warehouses, Japanese classrooms and City trading floors, all to reveal the power of anthropology in action.  The result is a revelatory way to explain human behaviour. In a short-sighted world, we can all learn to see clearly - using the power of Anthro-Vision.

To register for the seminar:


Further information

Tett holds a PhD in social anthropology from the University of Cambridge, where she studied marriage rituals in Tajikistan. Her work for the FT has taken her around the world – from Brussels to Tokyo to Moscow to New York– and won her numerous awards, including Columnist, Journalist and Business Journalist of the Year prizes at the British Press Awards.

For more information on Anthro Vision, please visit link (Waterstones - mentioning ‘anthro20’ for 20% discount) or follow this link (amazon).

To listen to Gillian Tett on BBC's Start the Week programme follow this link. 

Wednesday, 16 June, 2021 - 14:00 to 15:30
Event location: 
Online - Zoom